There are various marketing methods your business can use to reach both existing and potential customers. If you are considering the direct mail marketing route, the good folk at Full Tilt Direct recommend something like a brochure mailer.
Why Use Brochures?
Brochures have many benefits, such as the fact that they are cost effective and easy to distribute. If you work with a good printing company, you can create a brochure that will help you achieve your goals, whether that is to advertise a range of products or provide information about your business. They will typically work within your budget, with per unit prices being reduced the more brochures you order. If you are clever when designing your brochure, you can use it for many different purposes. For example, you could use it for trade shows, to give out to business contacts at networking events, or for direct mail marketing campaigns where they are delivered to existing and potential customers.
One of the great things about brochures is that they are easy to distribute. Whether they are sent by mail to existing customers or to a purchased mailer list based on a specific demographic, brochures can get your message in front of your intended audience with minimum effort.
As with other forms of direct mail, brochures have the potential to grab the attention of the reader instantly. It makes sense to work closely with a good graphic designer when creating a brochure, to ensure it can deliver a powerful message. The best brochure will hold the reader’s attention while they read it and should leave a lasting impression.
A brochure is designed to be used repeatedly, and for many people it is a quick and easy go-to that is preferable to searching online. Companies that use them and distribute them to customers have an edge over those that rely solely on their website.
Are There Disadvantages to Using Brochures?
Although there are many benefits of brochures for both business and customer, there are some drawbacks to using them as well. If you compare direct mail marketing such as a brochure mailer with an email marketing campaign, the cost to the company will undoubtedly be higher. Furthermore, brochures are more expensive to produce than other types of direct mail materials like leaflets. Nevertheless, they can hold much more information and are designed to make a bigger impact with a lasting impression.
A brochure creates a great first impression with new customers and can help to increase brand awareness and reputation. High quality marketing materials can speak volumes about your company.
For companies passionate about being environmentally friendly, the impact of printing materials can weigh heavily. To that end, some prefer to go down the digital route because it is better for the environment, using far less energy and producing less waste.
Another disadvantage of brochures is that they take longer to get from start to finish than a digital marketing campaign. The design and printing of brochures coupled with the distribution time is much longer than a digital email or social media campaign, for instance. Nevertheless, for many companies, the benefits outweigh the disadvantages.
Conclusion
Brochures are an excellent direct mail material for businesses that want to create a lasting impression with customers. Cost effective and easy to distribute, brochures can be designed to reach a target audience and help create brand awareness. This printed literature is useful for customers as it gives them easy-to-reach information that will save them time. They are perfect for mail campaigns or for distributing at tradeshows to new and existing customers.
