A well-placed billboard, an attractive store front, a local newspaper ad, or a strategically timed radio or TV commercial – these are the things which would help potential customers find a business in the old days. In the age of ecommerce, where the location of a business is virtual, it is something else entirely – search engine optimization.
Well, this is not strictly true. Effective marketing in other internet spaces like social media sites can also direct traffic towards your ecommerce site.But there is no ignoring the power of the search engine and how important it isfor a company’s fortunesto place high in the relevant search results.
Think about it this way, your potential customers are out there already; they are looking for your exact product or service and they are doing this by keying some words into Google. Proper SEO is your way of jumping up and announcing, “over here! I have just what you need!”
Of course, there is a right and wrong way of going about optimizing SEO for your company. Azola Creative, SEO specialists providing lead generation services among other things, note that there is a lot more to SEO than just emphasizing relevant keywords.
The Value of Professional SEO Services
One of the things that often spells doom for small companies is an ability to grow or, in other words, falling into stagnation. The reason this often happens is either that the necessary revenue and cash flow is never achieved or that a company makes ill-advised investments when they are attempting to expand.
If you are in this position and are hoping to expand by means of some judicious investment, you should not neglect SEO services. It might seem that things like outsourced order fulfilment or sourcing new inventory are more important (and they might well be) but professional SEO services really do have enormous potential to help you drive traffic to your site.
This is because SEO is an exact science. Or, at any rate, the most effective SEO is. If you are looking to take a real step up with your business, it’s wise not to ignore professional SEO services as a way of doing so.
Of course, though, you can learn a lot about SEO yourself – and doing so is much advised. Just understanding the basics and how to create content that is, to some degree, SEO optimized is always a wise move.
Here follows some introductory tips for ecommerce SEO:
Begin with Keyword Research
Every new SEO campaign begins in this way, and subsequent ones should too. Generally speaking, you should learn about informational keywords and product-focused keywords. As you might expect, these are closely related to what internet users are searching for. The first step is always to create a keyword list.
Optimize Site Architecture
This is a part of SEO which has nothing to do with keywords at all. Site architecture refers to a website’s structure and how each site on the page links to every other one. You’ll perform better on search engine searches if the keyword sensitive content is easily reachable from your homepage. As a rule of thumb, ensure no page on your website is more than three clicks away from the homepage.
Use More General Click-through Terms
Not all great keywords are specifically relevant to your products. You should also include terms like “X% off”, “free shipping” and “sale” as these terms, in conjunction with your product specific keywords, can rocket your page up the search results list.
Ultimately, perfect SEO optimization is a job for the professionals, but there’s still so much that you can do yourself.